Monday, 11 November 2013

Target Audience

The Target Audience for my Pop magazine will be teenagers ranging from about 13-16 old. This is based off the sort of people that predominantly listen to pop music. The target audience would be used to decide what adverts to put in the magazine and it would also be used to decide on colour schemes.

http://www.abc.org.uk/certificates/18386730.pdf

The magazine 'We Love Pop' is a pop music magazine targeted at teenagers from 13-16. In a 5 month period from launching they sold 50,505 copies of their magazine. The price of £2.99 is cheap for a monthly magazine, and supports the younger audience with less disposable income.
The magazine is publish by Egmont, and from a news report at launch they commented on how the pop music magazine was a difficult industry, but that they believe the younger target audience will help them succeed.

http://www.qthemusic.com/
Q is another popular music magazine, however Q magazine has a higher age average of 29 and costs £3.50. Its is predominant audience is young male professionals, and the use of multimedia and social-media will help with the relatively young audience in the modern day.

No comments:

Post a Comment